Ebook On the Art of Writing Copy: Third Edition

By: dorasatria79 on Oktober 19, 2016

Ebook On the Art of Writing Copy: Third Edition

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On the Art of Writing Copy: Third Edition

Ebook On the Art of Writing Copy: Third Edition

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Review

...a book for writers, written by one of the greatest advertising copywriters of all time. -- Ray Schultz, DIRECT, Sept. '03...youÂ’re in the company of an absolute original. This is his best yet and that...is no mean feat. -- Jane Revell-Higgins, Publisher, ECMODA practitioner is nuts not to acquire this classic--and memorize it! -- Denny Hatch

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About the Author

Herschell Gordon Lewis is one of the leading copywriters of the past half-century. He is author of 26 books, including Marketing Mayhem, The Advertising Age Handbook of Advertising, Selling on the Net, and Sales Letters That Sizzle. Mr. Lewis has written for many trade publications, including Direct, Direct Marketing Magazine, Selling, 1 to 1, Direct Marketing News, and is the copy columnist for Catalog Age. He also has addressed advertising and marketing audiences around the world. In 2003 he was inducted into the Direct Marketing Hall of Fame

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Product details

Paperback: 397 pages

Publisher: Racom Communications; 3rd ed. edition (September 17, 2003)

Language: English

ISBN-10: 0970451547

ISBN-13: 978-0970451545

Product Dimensions:

8.5 x 1 x 11 inches

Shipping Weight: 2 pounds (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

16 customer reviews

Amazon Best Sellers Rank:

#952,987 in Books (See Top 100 in Books)

There are a ton of books available about how to write copy, and you will learn something from just about any of them. But in that vast array of titles, few do what THE ART OF WRITING COPY by Herschell Gordon Lewis does. This book, if studied and closely followed, will keep the copywriter from writing BAD copy.Lewis meticulously guides the student through the process of things to avoid doing. Whatever grand idea you've come up with, chances are very good, Mr. Lewis has something to say about it in this book.If you're like me, many times throughout this book, you'll feel as if Lewis is pointing his rather sarcastic finger directly at you as he uncovers mistakes I know I've made in the past, and probably you have too. But that's okay. The whole purpose of reading such books is to study the craft and hone our skills, right? Sometimes it takes someone like Herschell Lewis to point out our mistakes so we don't keep making them.Usually in a book like this, I can single out one or two chapters as "favorites." Here, not so much. I loved the whole thing from cover to cover. The format is great, leaving ample margin space for note-taking. There are countless examples of good and mostly bad ad examples to illustrate the points covered. Along the way, the pages are laden with tips, rules and in-your-face quips.I hesitate to even mention chapters 26 & 27, which are composites of the major lessons covered in the preceding 25 chapters. Please, do yourself a favor. Read the book in its entirety and don't get lazy and skip to the back. You'll lose much of the flavor of the lessons.This is not a book for someone looking for their first volume on copywriting. Read some of the other fine volumes available first. You are invited to check out my profile where you will find my listmania list "freelance commercial writing 101" that details other volumes to start your study. Read the basics first, then treat this one as "second-tier" study. But by all means, definitely do not delve too deeply into the profession without first studying this volume in detail. This is one of the very best copywriting volumes available.

This book is an excellent resource for any writer, professional or not. It gives insight into audience, word selection, and proper (his interpretation) style of writing. Learn the conventions so that when it comes down to breaking them, you will do so KNOWING it, instead of accidentally doing so.That said, the placement of the graphics was odd, almost never fitting on the page in which they are used to illustrate the point and causing more work for the casual reader. Much of his point goes beyond making it and into flogging it.That said, the book is darn useful, and will continue to be so for a while. It's timely and fashionable.

I recently spent $500 on an online copy writing course. I should have spent the $20 on this book first, and saved myself $480.PROS- Showing you what good copy can do (with many pictures to prove the point)- Copywriting A to Z (they cover everything)CONS- This book is a bit dated. The lessons are timeless, but the examples are pretty old.Buy the book, you won't be let down.

Of all the books I've read on the art of writing copy that sells, this is one of my top 5 (along w/E. Schwartz' Breakthrough Advertising, Caples, Ogilvy, etc).The author reveals absolutely brilliant insights into crafting useful copy, it's very readable and uncovers advanced, specific tips on writing and crafting superb copy.Most of the copywriting books are decent, few ascend into the realm of "ok I'm going to start using this today to make better salesletters" ... this is one of those that belongs on every admans' desk.Great job on it, I recommend it.Ken

In his Second Great Law, Herschell Gordon Lewis comments that cleverness for its own sake might become a liability. Unfortunately, he attempts to write with cleverness and sarcasm. His style often gets in the way of the excellent points he makes. The points need no "I'm-as-hip-as-thou" embellishment. Chapters 26-28 are worth the price of the book alone. But he runs out of steam in the appendix. It truly is vestigial. In spite of his writing style the book is a must read.

Great book but a lot of info..it is very informative and helpful for any type of marketing

Good read. Interesting approach to writing content

I have read Mr Lewis's articles in DM news and other publications for years, if you want to get your message out to your intended audience this is one book that should be in your library.

On the Art of Writing Copy: Third Edition PDF
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On the Art of Writing Copy: Third Edition PDF

On the Art of Writing Copy: Third Edition PDF

On the Art of Writing Copy: Third Edition PDF

On the Art of Writing Copy: Third Edition PDF

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Free Download The Vaccine Papers

By: dorasatria79 on Oktober 09, 2016

Free Download The Vaccine Papers

To make you little fall in love to check out, we will offer the soft documents of The Vaccine Papers to read. Previously, you need to get it by making take care of the link of guide. This book is kind of favorite book read by many people, from all over the world. When you intend to do such adventures, however you still don't have enough money, reviewed a book and you can feel like remaining in your genuine journey.

The Vaccine Papers

Free Download The Vaccine Papers

Just what's your task currently? Is this your spare time? Only chatting in your YM? Ohm, we believe that you require new activity currently. Just what concerning checking out publication? It's uninteresting? Not, actually there is a very fascinating book that could assist you to use the time quite possibly. The Vaccine Papers is the title of the book. This book is not a challenging book. Of course, it is very ideal for you in this time, the enjoyable publication as well as amuse topic to read.

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Product details

Paperback: 242 pages

Publisher: Impact Investigative Media Productions (October 1, 2010)

Language: English

ISBN-10: 0955917751

ISBN-13: 978-0955917752

Product Dimensions:

9.2 x 0.5 x 6.1 inches

Shipping Weight: 12.8 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

8 customer reviews

Amazon Best Sellers Rank:

#114,604 in Books (See Top 100 in Books)

For those of you who think that this is just some made up book of opinions, you're wrong! This book actual contains transcripts from the Vaccine and Related Biological Products Committee Meetings, historical reports, and science research data. Half of the book is about the findings of vaccine related issues and organizing them into different findings (there are 15) and the other half of the book is just the transcripts from where she got the information from so you can see for yourself. Who wants to inject their kids with cancerous monkey testicles? Anyone? Anyway, it's a good read! Quite fascinating if you're into science, DNA stuff, and disease, or if you just want to see what else is in a vaccine. If you are into taking vaccines, this is a must have book. It's important to be informed even if you decide you disagree.

Having read "Fear of the invisible" by Janine Roberts, I was prepared for what was to come in her next book. The Vaccine Papers should be read by every parent, by every government officials who are attempting to push mandatory vaccines in their state. It's been established that the CDC,the AAP, AMA etc are all just subsidiaries of the pharmaceutical industry so the world has no protections from this barbaric practice called vaccination. There are to this date in the works about 600 new vaccines from companies around the world. Vaccines are what's keeping many of these companies in business because in the United States vaccine makers have blanket immunity. That's right folks for those who don't know, you cannot sure a vaccine company if a loved one dies or is damaged by a vaccine. The pharmaceutical companies in the US, went to the US Congress and threatened in 1985-86 to stop producing vaccines in the US if they didn't have federal protection from lawsuits because they were being sued constantly because their products were killing and damaging people. So they got protection by way of a vaccine court: National Vaccine Injury Compensation Program. It takes about 8 years to get a case heard. It's a TAX PAYER funded court, the LAWYERS are from the Justice Dept -the complainants and the governments and the complainant is not allowed to attend the hearing. The magistrate is also from the government. The vaccine makers can voluntarily give money to the fund. So the entire court is TAXPAYER funded. If the complainant wins their case, the compensation is paid for by the TAXPAYERS OF THE US. No liability to the vaccine makers. Some are winning and being compensated. To date the court has paid out over 3 billion dollars. If vaccine are safe and effective-why are these cases being settled?In 2002 the vaccine makers were given blanket immunity and because the vaccine makers had friends in congress they put the bill under the umbrella of Homeland Security and the Supreme Court wouldn't reverse it. Nice.Why am I posting this? Most people in this country are unaware this has happened. Also, because of this people need to know exactly what's being injected into their children and themselves. It goes beyond what the CDC has on their Vaccine Excipient list that's available to the public. "The Vaccine Papers" and "Fear of the Invisible" are remarkable because not only does Roberts provided web sites and actual transcripts of high government vaccine meetings, she names her sources. CDC, FDA, AMA-it you talked to her at these meetings, you're named in her book.I dare anyone to read "The Vaccine Papers" and "Fear of the Invisible" and come away chanting the mantra of the CDC/Vaccine Industry and the Pro-vaccine apologist mantra of "vaccines are safe and effective". From "Fear of the Invisible":"I next interviewed the top British expert on immunization at London University, Professor Michael Stewart of the School of Hygiene and Tropical Medicine. I asked him; ‘Some parents are telling me they suspect their children have been made ill as a consequence of vaccination. Are their fears groundless?""I nearly fell off my chair when he replied: ‘What else would you expect? We all know the current childhood vaccines containing living viruses are dangerous. That is why I am heading up a team to develop safer vaccines.' He went on to explain that, with living viruses, there was always potential for some to mutate or to be insufficiently attenuated for safe use in the vaccine."

You should read this book if you care about your fellow human beings, especially babies and children. Reading the transcripts of the FDA vaccine safety committee meetings is enough to make you want to organize mass demonstrations at the CDC, at the Congress, and at the White House. Dr. Philip Minor, the UK's top vaccine safety official calls vaccines "crude," "heavily contaminated," and their manufacture "really quite primitive." How does pharma get away with this crime? The media is fully bought, the Congress is fully bought, and the manufacturers are fully indemnified by the NCVIA of 1986. They have no reason to care about anything but profits. Nor that there is no evidence that any vaccine has ever contributed to public health. Quite the contrary. We have traded relatively mild infectious diseases, which prime the immune system for robust health in adulthood, for lifetime autoimmune conditions. The autism rate is now 1 in 45, 1 in 28 in boys. According to the CDC, 54% of our children have a chronic health condition. The folks who have promoted this should be in jail.

One of the best books on the "Public health" machinery behind the vaccine program. It has transcripts of the deliberation about the vaccine safety which never reach the public. Following the remark by a British health official, "if one of the Green Party would find out about it, they would ban vaccines right now." It shows the production of a vaccine and it's contamination of many particles smaller than viruses which can not be filtered out, and the contamination cause by the specific substrate used, such as eggs, caterpillars, monkey kidneys, that bring their own viral contaminants to the end product. Then there are the toxins such as aluminum hydroxide, polysorbate 80 (tween 80), etc. The transcripts of these meetings highlights the ignorance that these people bring to the table.Definitely worth reading as well as her other book "Fear of the Invisible".

This is absolutely a must read book, on my opinion. You will get details that don't exist anywhere else about the vaccine industry. Unfortunately, the author gad a stroke while wring the book so there are some typos and repetition. I believe you won't find that to be a problem.

A great author who has investigated the entire vaccine propaganda machine with facts. It sheds light on our governments strategy of knowingly putting individual injuries and death from vaccines in the back seat to their objective to vaccinating the herd. A few must be sacrificed for the whole.

Great documentation from credible sources of vaccine's down side...especially regarding toxicity of aluminum , which is used in most vaccines.

Great information so far!

The Vaccine Papers PDF
The Vaccine Papers EPub
The Vaccine Papers Doc
The Vaccine Papers iBooks
The Vaccine Papers rtf
The Vaccine Papers Mobipocket
The Vaccine Papers Kindle

The Vaccine Papers PDF

The Vaccine Papers PDF

The Vaccine Papers PDF

The Vaccine Papers PDF

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